Sun Tzu Quotes

Ancient wisdom still holds power in our modern world, and the power of Sun Tzu’s teachings transcend time. Most famous Sun Tzu quotes are not only powerful, but also provide valuable lessons in leadership, strategy, and personal growth. These inspirational and meaningful Sun Tzu quotes can change the way you live, work, and strategize in today’s fast-paced world.

Best Sun Tzu Quotes

Quickness is the essence of the war. Sun Tzu

Appear weak when you are strong, and strong when you are weak. Sun Tzu

Wheels of justice grind slow but grind fine. Sun Tzu

The supreme art of war is to subdue the enemy without fighting. Sun Tzu

Victory comes from finding opportunities in problems. Sun Tzu

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. Sun Tzu

Never venture, never win! Sun Tzu

Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt. Sun Tzu

If the mind is willing, the flesh could go on and on without many things. Sun Tzu

Supreme excellence consists of breaking the enemy’s resistance without fighting. Sun Tzu

The supreme art of war is to subdue the enemy without fighting. Sun Tzu

In the midst of chaos, there is also opportunity. Sun Tzu

Appear weak when you are strong, and strong when you are weak. Sun Tzu

All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. Sun Tzu

The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected. Sun Tzu

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win. Sun Tzu

Build your opponent a golden bridge to retreat across. Sun Tzu

If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected. Sun Tzu

There is no instance of a nation benefiting from prolonged warfare. Sun Tzu

The greatest victory is that which requires no battle. Sun Tzu

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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard. There are not more than five primary colours, yet in combination they produce more hues than can ever been seen. There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted. Sun Tzu

To know your Enemy, you must become your Enemy. Sun Tzu

Who wishes to fight must first count the cost. Sun Tzu

Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment that which they cannot anticipate. Sun Tzu

You have to believe in yourself. Sun Tzu

There is no instance of a nation benefitting from prolonged warfare. Sun Tzu

One may know how to conquer without being able to do it. Sun Tzu

Treat your men as you would your own beloved sons. And they will follow you into the deepest valley. Sun Tzu

What the ancients called a clever fighter is one who not only wins, but excels in winning with ease. Sun Tzu

Even the finest sword plunged into salt water will eventually rust. Sun Tzu

One mark of a great soldier is that he fight on his own terms or fights not at all. Sun Tzu

Move swift as the Wind and closely formed as the Wood. Attack like the Fire and be still as the Mountain. Sun Tzu

Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life. Sun Tzu

Opportunities multiply as they are seized. Sun Tzu

There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed. Sun Tzu

Who wishes to fight must first count the cost. Sun Tzu

The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand. Sun Tzu

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When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move. Sun Tzu

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu

The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected. Sun Tzu

He who is prudent and lies in wait for an enemy who is not, will be victorious. Sun Tzu

If you wait by the river long enough, the bodies of your enemies will float by. Sun Tzu

A wise general makes a point of foraging of the enemy. Sun Tzu

To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill. Sun Tzu

Move swift as the Wind and closely formed as the Wood. Attack like the Fire and be still as the Mountain. Sun Tzu

So in war, the way is to avoid what is strong, and strike at what is weak. Sun Tzu

Do not press an enemy at bay. Sun Tzu

Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate. Sun Tzu

For them to perceive the advantage of defeating the enemy, they must also have their rewards. Sun Tzu

Build your opponent a golden bridge to retreat across. Sun Tzu

If quick, I survive. If not quick, I am lost. This is death. Sun Tzu

The wise warrior avoids the battle. Sun Tzu

To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself. Sun Tzu

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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent. Sun Tzu

Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain. Sun Tzu

When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise. Sun Tzu

Ponder and deliberate before you make a move. Sun Tzu

What the ancients called a clever fighter is one who not only wins, but excels in winning with ease. Sun Tzu

Rewards for good service should not be deferred a single day. Sun Tzu

Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots. Sun Tzu

Begin by seizing something which your opponent holds dear; then he will be amenable to your will. Sun Tzu

One may know how to conquer without being able to do it. Sun Tzu

If words of command are not clear and distinct, if orders are not thoroughly understood, then the general is to blame. But, if orders are clear and the soldiers nevertheless disobey, then it is the fault of their officers. Sun Tzu

One mark of a great soldier is that he fight on his own terms or fights not at all. Sun Tzu

If his forces are united, separate them. Sun Tzu

If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete. Sun Tzu

The skillful tactician may be likened to the shuai jan. Now the shuai jan is a snake that is found in the Ch’ang mountains. Strike at its head, and you will be attacked by its tail; strike at its tail, and you will be attacked by its head; strike at its middle, and you will be attacked by head and tail both. Sun Tzu

You have to believe in yourself. Sun Tzu

It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy. Sun Tzu

He who is prudent and lies in wait for an enemy who is not, will be victorious. Sun Tzu

Be where your enemy is not. Sun Tzu

If the mind is willing, the flesh could go on and on without many things. Sun Tzu

Who does not know the evils of war cannot appreciate its benefits. Sun Tzu

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If your opponent is of choleric temper, seek to irritate him.  Pretend to be weak, that he may grow arrogant. Sun Tzu

Plan for what it is difficult while it is easy, do what is great while it is small. Sun Tzu

Attack is the secret of defense; defense is the planning of an attack. Sun Tzu

Concentrate your energy and hoard your strength. Sun Tzu

Thus the expert in battle moves the enemy, and is not moved by him. Sun Tzu

Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy. Sun Tzu

There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed. Sun Tzu

If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner. Sun Tzu

Great results, can be achieved with small forces. Sun Tzu

Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home. Sun Tzu

When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders. Sun Tzu

We cannot enter into alliances until we are acquainted with the designs of our neighbors. Sun Tzu

Attack him where he is unprepared, appear where you are not expected. Sun Tzu

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy. Sun Tzu

Pretend inferiority and encourage his arrogance. Sun Tzu

The whole secret lies in confusing the enemy, so that he cannot fathom our real intent. Sun Tzu

Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm. Sun Tzu

Hence that general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack. Sun Tzu

Ponder and deliberate before you make a move. Sun Tzu

Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength. Sun Tzu

Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive. Sun Tzu

Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger. Sun Tzu

Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting. Sun Tzu

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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home. Sun Tzu

He will win who knows when to fight and when not to fight. Sun Tzu

Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical. Sun Tzu

To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself. Sun Tzu

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom. Sun Tzu

Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain. Sun Tzu

It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results. Sun Tzu

If ignorant both of your enemy and yourself, you are certain to be in peril. Sun Tzu

Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt. Sun Tzu

It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy. Sun Tzu

Great results can be achieved with small forces. Sun Tzu

Wheels of justice gind slow but grind fine. Sun Tzu

Opportunities multiply as they are seized. Sun Tzu

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom. Sun Tzu

If soldiers are punished before they have grown attached to you, they will not prove submissive; and, unless submissive, then will be practically useless. If, when the soldiers have become attached to you, punishments are not enforced, they will still be unless. Sun Tzu

Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical. Sun Tzu

Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm. Sun Tzu

He will win who, prepared himself, waits to take the enemy unprepared. Sun Tzu

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To know your enemy, you must become your enemy. Sun Tzu

Never venture, never win! Sun Tzu

Treat your men as you would your own beloved sons. And they will follow you into the deepest valley. Sun Tzu

Plan for what it is difficult while it is easy, do what is great while it is small. Sun Tzu

When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move. Sun Tzu

Every battle is won before it’s ever fought. Sun Tzu

So in war, the way is to avoid what is strong, and strike at what is weak. Sun Tzu

Be where your enemy is not. Sun Tzu

Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate. Sun Tzu

Begin by seizing something which your opponent holds dear; then he will be amenable to your will. Sun Tzu

Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing. Sun Tzu

If his forces are united, separate them. Sun Tzu

When one treats people with benevolence, justice, and righteousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders. Sun Tzu

Attack is the secret of defense; defense is the planning of an attack. Sun Tzu

Rewards for good service should not be deferred a single day. Sun Tzu

Thus the expert in battle moves the enemy, and is not moved by him. Sun Tzu

Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing. Sun Tzu

The wise warrior avoids the battle. Sun Tzu

To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting. Sun Tzu

To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill. Sun Tzu

Know your enemy and know yourself and you can fight a hundred battles without disaster. Sun Tzu

To fight and conquer in all our battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting. Sun Tzu

If words of command are not clear and distinct, if orders are not thoroughly understood, then the general is to blame. But, if orders are clear and the soldiers nevertheless disobey, then it is the fault of their oficers. Sun Tzu

In battle, there are not more than two methods of attack the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers. Sun Tzu

It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results. Sun Tzu

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. Sun Tzu

Therefore, just as water retains no constant shape, so in warfare there are no constant conditions. Sun Tzu

The greatest victory is that which requires no battle. Sun Tzu

When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home. Sun Tzu

Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive. Sun Tzu

Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting. Sun Tzu

The worst calamities that befall an army arise from hesitation. Sun Tzu

If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. Sun Tzu

If there is disturbance in the camp, the general’s authority is weak. Sun Tzu

Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger. Sun tzu

All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. Sun Tzu

Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength. Sun Tzu

Can you imagine what I would do if I could do all I can? Sun Tzu

If there is disturbance in the camp, the general’s authority is weak. Sun Tzu

The peak efficiency of knowledge and strategy is to make conflict unnecessary. Sun Tzu

Know thy self, know thy enemy. A thousand battles, a thousand victories. Sun Tzu

All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. Sun Tzu

Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy. Sun Tzu

When envoys are sent with compliments in their mouths, it is a sign that the enemy wishes for a truce. Sun Tzu

Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home. Sun Tzu

If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant. Sun Tzu

Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose. Sun Tzu

If ignorant both of your enemy and yourself, you are certain to be in peril. Sun Tzu

Conceal your dispositions, and your condition will remain secret, which leads to victory;  show your dispositions, and your condition will become patent, which leads to defeat. Sun Tzu

The art of giving orders is not to try to rectify the minor blunders and not to be swayed by petty doubts. Sun Tzu

You can ensure the safety of your defense if you only hold positions that cannot be attacked. Sun Tzu

The line between disorder and order lies in logistics. Sun Tzu

Deep knowledge is to be aware of disturbance before disturbance, to be aware of danger before danger, to be aware of destruction before destruction, to be aware of calamity before calamity. Strong action is training the body without being burdened by the body, exercising the mind without being used by the mind, working in the world without being affected by the world, carrying out tasks without being obstructed by tasks. Sun Tzu

Leadership is a matter of intelligence, trustworthiness, humaneness, courage, and sternness. Sun Tzu